05 — Placement Engine

Core Thesis

Placement is not a post-training afterthought — it is the organizing principle of the entire system. Every curriculum choice, trainer hire, and center location decision is reverse-engineered from employer demand.

Key metric: 75%+ placement within 90 days of course completion. Target salary: 2–3x pre-training income.

Three-Phase Engine

Phase 1: Pre-Training (Demand-First Design)

Activity	Owner	Timeline	Output
Employer demand mapping	CPO + data team	Ongoing, quarterly refresh	Demand forecast by role, location, volume
Curriculum co-design workshops	CAO + employer HR/tech leads	Before each cohort design	Employer-validated module specs
Pre-hiring MoUs	CPO + employer partners	60 days before cohort start	Committed interview slots (not guaranteed jobs)
Apprenticeship pipeline	Placement team	Ongoing	NAPS-registered apprenticeship seats
Salary benchmarking	Data team	Quarterly	Role-wise salary bands by city tier

Target: 60%+ of cohort seats backed by employer MoUs before training begins.

Phase 2: During Training (Employer Integration)

Week	Activity	Format
Week 2	Employer orientation session	Virtual/in-person: "Here's who hires, what they look for"
Week 4	Industry guest lecture	Employer tech lead shares real-world context
Week 6–8	Real project assignment	Employer provides sanitized project brief, students deliver
Week 8	Mock interview round 1	Internal trainers simulate employer interviews
Week 10	Employer visit / site tour	Students visit employer workplace
Week 12	Mock interview round 2	Employer HR conducts mock interviews with feedback
Week 14+	Internship / OJT	2–4 week on-the-job training at employer site

Phase 3: Post-Training (Matching & Tracking)

Step	Timeline	Action
Profile creation	Completion day	Standardized student profile: skills, projects, scores, video intro
Matching	Day 1–7	Algorithm matches student profiles to open positions
Interview scheduling	Day 7–21	Minimum 3 interviews per student within 3 weeks
Offer support	Day 14–45	Negotiation guidance, offer comparison, documentation
Joining confirmation	Day 30–60	Verify actual joining, resolve last-mile issues
30-day check-in	Day 60–90	Call with student + employer, flag retention risks
90-day retention check	Day 120	Confirm still employed, collect salary data
6-month and 12-month follow-up	Day 180, 365	Long-term tracking, alumni engagement, upskilling offers

International Mobility Arm

Corridor	Target Roles	Partner Type	Student Premium	Timeline
Gulf (UAE, Saudi, Qatar)	Healthcare workers, IT support, manufacturing	Licensed recruitment agencies (POE-registered)	Rs 50–80K above domestic fee	6–9 months
Germany	Cloud/IT, elderly care, manufacturing	Bilateral program partners (e.g., GIZ, Make it in Germany)	Rs 1–2L above domestic fee	12–18 months
Japan	Manufacturing, caregiving (via TITP/SSW)	JITCO-approved sending organizations	Rs 80K–1.5L above domestic fee	12–18 months
Canada/Australia	Cloud/IT (via PR pathway)	Immigration consultants (ICCRC-registered)	Rs 1.5–3L above domestic fee	12–24 months

Compliance: All international placements through government-recognized channels. No direct recruitment to avoid Emigration Act violations.

Placement Team Structure

Role	Count (per Hub)	Responsibilities
Placement Head	1	Employer relationships, MoU pipeline, team management
Employer Relationship Manager	1–2	Account management for 20–30 employer partners each
Placement Coordinator	1–2	Student matching, interview scheduling, documentation
International Mobility Coordinator	0.5–1	Language prep liaison, agency coordination, visa support
Alumni & Tracking Coordinator	1	Post-placement follow-up, alumni network, upselling

Central team addition: 1 VP Placements managing data, employer acquisition strategy, and cross-center matching.

Employer Partnership Tiers

Tier	Commitment	Our Offer	Volume
Platinum	50+ hires/year, curriculum co-design, faculty exchange	Priority matching, custom cohorts, employer branding on campus	5–8 partners
Gold	20–50 hires/year, interview commitment	Curated shortlists, pre-screened candidates	15–20 partners
Silver	5–20 hires/year, job postings	Access to candidate database, campus recruitment drives	50–100 partners
Marketplace	Ad-hoc hiring	Platform access, per-placement fee	Unlimited

Key Metrics Dashboard

Metric	Target	Measurement
Placement rate (within 90 days)	>75%	Placed / completed
Median salary (Cloud track)	Rs 3.5–5L/year	Offer letter verification
Median salary (Healthcare track)	Rs 2.5–3.5L/year	Offer letter verification
Employer NPS	>50	Quarterly survey
90-day retention	>85%	Employer + student confirmation
Interviews per student	>3	Placement system tracking
Time to first offer	<45 days	From completion date